Reach the right people in the right place with the right message
Message
After our initial meeting with your law firm, our team will work on determining the right message and design to target your customers.
Place
After creating a carefully cured plan and strategy, we will get your law firm's name to the right places so that people can find you for their cases.
Law Firm SEO
For Law Firm SEO-marketing to be successful, multiple steps need to be taken- not just some backlinks and clean-looking websites. You cannot just write one law-related blog with your target keywords in an article and expect to show up on the first page. An SEO checklist is very long, and you have to keep an eye on SEO marketing very closely to see the best results. You need to continuously work on new updates and continue the same processes repeatedly to make your law firm SEO rank high in Google, Bing, and Yahoo. Other items like your website backend performance, speed, duplicate pages, indexable content, etc. factor into how you rank against your competitors- let us help you get to the top.
Google Ads - PPC
Once a marketer or site owner has a clear understanding of the definition and available types of Pay Per Click (PPC), it becomes easier for them to implement. Wikipedia’s definition of PPC is “an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked.”
Compared to SEO, PPC is currently the preferred method of internet marketing. PPC is more easily tracked and measured than SEO, which is still difficult to demonstrate. It can be challenging to pinpoint the ever-changing major search engines’ (Google, Yahoo and
Bing) algorithms.
Google wants you to think about how you search, and what you want to appear in response to your search. Put yourself in your user’s shoes. According to Google, “all users are the same” and “they want to find what they are looking for quickly and simply” - We help you get there.
Google Guaranteed
Google Guaranteed is a very powerful lead generation tool to help you stand out from Law Office competitors.
Google Guaranteed ads go above the standard google ads and get noticed by more consumers. We'll help you through the prescreen and background check from Google to get an eye-catching, Google-certified badge on your profile. This easily-visible green checkmark will draw customers’ attention and trust your brand more than your competitors.
To qualify for a Google Guaranteed, you must first pass Google’s screening procedure and meet their qualification guidelines through their Local Services Ads program. Not to worry though, we have helped many onboard, and we can help you too.
Law Firm Website Design
First impressions are everything.
Using the best-in-class technology, we build websites with a full team of developers. Working on cutting-edge solutions, we customize interactive development for every client need.
From start to finish, we will work with you to reach your design goals, answering every question along the way to ensure you can utilize your website as the effective marketing tool that you need and deserve. Your website will be unmistakably yours, a true reflection of your business.
Our goals in website design are plain and simple, we want your website at the top of the search engines, and we want viewers to visit your site and to come back.
Social Media Marketing
Social media networks give you access to thousands of potential customers every day. As a law firm, you can use its power and influence to brand your company, build better relationships with customers, and even increase sales.
Social media marketing used to be optional – now it’s a critical part of a successful online marketing strategy. In fact, HubSpot reports that social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail, or Pay-Per-Click (PPC).
No matter what type of business you own, social media makes an impact. Though the size of that impact varies depending on the demographic of your customers, it still holds a very high value. Using social media platforms to strengthen your inbound marketing efforts is crucial as more and more people turn here.
Media Planning & Buying
We are here to help your brand navigate the ever-shifting media landscape. Media isn't all about saving dollars and cents. It's about reaching consumers in a way that makes sense. Along the way we'll stretch your budget much further than you ever imagined anyone could.
Streaming TV Commercials
We have many streaming partners that have targeting capabilities in both the direct-to-consumer and business-to-business model. These partnerships give us a unique opportunity to tap into big data partners like Oracle and IBM, allowing us to target any demographic, interest, and buying habits within your market audience – both nationally, and down to a specific zip code.
Where do OTT video ads stream?
OTT video ads stream through any connected TV device, such as smart TV’s, desktop computers, laptops, phones, or tablets. This makes it a powerful tool as it is accessible whether you are watching at home, or on the go on your phone. Hulu, Peacock, Tubi, Crackle, Amazon Prime, and many more can be streaming your tv commercials.
Branding Strategy
Brand Strategy • Marketing Research
We start by learning about you, what makes your company different than others, your history, challenges, competition, audience, and opportunities. We want to know where you come from, where you are, and where you want to be tomorrow. We put ourselves in your shoes, sit with your customers, and analyze your competitors. Our process provides us with the information to build a powerful and unique brand.
Brand Strategy
After carefully finalizing our research, we begin to develop a branding strategy that outlines the target customers and their motivations, a brand’s unique selling position, support for that position, tone, and any other input that is critical for developing your brand.
Our creative team uses this as a reference to develop the elements that embody your brand.
Omnichannel Marketing
We put your law firm on the fast track to greater market share and revenue; We do this not just with creatives that convert, but with audiences primed to experience your brand.
We deliver content to the right audiences at the right time – meeting the customers wherever they are – in order to grow market share and sales.
Your law firm deserves omnichannel marketing and we deliver on all fronts. From mobile app integrations, to niche retargeting, to CTV audience access at scale, our digital marketing activations are made to move the needle. We will win for you at marketing and bring you new customers so that you can win their cases.
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